Cakes
Cakes is a modern intimate apparel brand best known for its innovative, reusable adhesive nipple covers designed to provide comfort, coverage, and confidence without compromising on style. Their mission is to create functional yet beautiful solutions that empower women to feel comfortable in any outfit.
The goal for their website design was to develop a conversion-optimized experience that clearly communicates product benefits, showcases real-life use cases, and builds trust through social proof. The design focuses on bold product imagery, straightforward benefit-driven copy, and strategically placed calls to action—making it easy for visitors to understand the value of Cakes and convert from curious browsers into loyal customers.
The goal for their website design was to develop a conversion-optimized experience that clearly communicates product benefits, showcases real-life use cases, and builds trust through social proof. The design focuses on bold product imagery, straightforward benefit-driven copy, and strategically placed calls to action—making it easy for visitors to understand the value of Cakes and convert from curious browsers into loyal customers.
UI/UX Design
Website redesign
HOMEPAGE
