Notes on Design, Branding & Building Things That Work
Behind-the-scenes thinking on branding, UI/UX design, and web development - from projects, client conversations, and everything I learn building for other people's businesses.
UI/UX DesignUI/UX Design vs. Web Design: What's the Real Difference?
UI/UX design and web design get used like they're the same thing - they're not. Here's the real difference, and why your website needs both to actually work.
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SEO for Small Business Websites: What Actually Moves the Needle
September 14, 2026UI/UX Design vs. Web Design: What's the Real Difference?
August 31, 2026
Why Most Website Redesigns Fail to Move the Needle
August 18, 2026
Branding Isn't Just a Logo: How to Build a Visual Identity That Actually Converts
August 5, 2026
From Figma to Launch: What Actually Happens During a Website Build
July 22, 2026
UI/UX Design
UI/UX Design
Wireframes, prototypes, and polished interfaces built around how people actually use a product - not just how it looks.
Website Development
Website Development
Fast, responsive websites and online stores built on Webflow, WordPress, and Shopify - from a blank canvas or a redesign.
Website Optimization
Website Optimization
Turning an outdated or underperforming site into a modern, conversion-focused experience without losing what already works.
Visual Identity
Visual Identity
Logos, color systems, and visual identities that give a brand a clear, consistent voice across every touchpoint.
Graphics
Graphics
Custom graphics and illustrations made to support marketing, social content, and brand storytelling.
Video Editing
Video Editing
Video edits made to support marketing, social content, and brand storytelling.
Let’s Bring Your Ideas to Life
Have a project in mind, a website that’s ready for a refresh, or an idea you’d like to explore? I’d love to hear more about it.
Let’s connect, talk through your ideas, and find the best way to bring them to life.
